Maslow’s pyramid is designed to classify the needs behind personal motivations. Established by the sociologist Maslow in 1970 in his work Motivation and Personality, the pyramid of needs is established according to 5 type of needs: Physiological, Safety, Belongingness and Love, Esteem, Self-actualization.
Could we use gamers’s needs for a video game communication? Sure.
Continue reading “Gamers’ Needs and Communication”
Video game journalism is an essential part of the video game industry. But who are the journalists you are trying to reach for your video game PR?
This series of interviews presents passionate human beings and experienced players in the video game press.
It is a pleasure to introduce you as our guest today: Grant E. Gaines, Managing Director of Just Push Start
Continue reading “Meeting with a Video Game Editor: Grant E. Gaines”
At the beginning of 2019, 2tainment – a German video game publisher – hired me for a long-term public relations assignment. I designed and managed the public relations campaign to promote the indie game Hellmut: The Badass from Hell to the gaming press and influencers.
Here is the case study of the PR campaign of Hellmut releases on consoles.
Video game journalism is an essential part of the video game industry. But who are the video game journalists and publishers you are trying to reach to inform them about your game?
This series of interviews presents passionate human beings, but above all experienced video game press professionals.
It is a pleasure to introduce you as our guest today: Charlotte Benoit, Chief Editor at Game-Guide
Continue reading “Meeting with a Video Game Editor: Charlotte Benoit”
My weekly #ScreenshotSaturday Selection ep 9 (March 28th) is online! With, this time, a spotlight on tweets and independent games from France.
Here are 5 cool French indie games to discover: follow them on Twitter, join them on Discord, Wishlist and Buy them!
