The Power of Press Releases for Indie Games

At some point while planning the marketing of your new -“best idea ever”- game, you might have heard some of the following questions being asked:

“We’ve never done a Press Release before…. What is it and why should my indie studio use it?”
“Who would be interested in my Press Release? How do I know I’m sending it to the right person?”
“When and where am I supposed to send a Press Release? How do we make it most effective?”
“How do we make up a great Press Release that will make a potential buyer want more info?”

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