Press Contact List Building: a Priority for your Video Game Promotion.

Public Relations and Press Contact List Building

Public Relations is a necessity when marketing and an independent video game. Video Game Exhibitions are great opportunities to meet with Press Editors, Bloggers and Influencers but unfortunately you will not be able to access all video Game Medias in this way only… Therefore, you clearly understand the necessity to build a Press contact list to promote your video game.

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PR Campaign Study of “Towards a Perilous Journey”, an Independent VR game.

Towards a Perilous Journey

Towards a Perilous Journey - Sparkly Games

Case Synopsis

Towards a Perilous Journey is a Virtual Reality Shoot’em Up. Designed to be a stimulating Bullet-hell experience, TPJ immerses you in a electro-musical atmosphere and a bright colored world. Brett, solo developer of the game, wanted to promote his game with its upcoming release on Oculus Rift and Viveport.

Towards a Perilous Journey is a VR twin-stick Shoot’em Up. Demanding and immersive, TPJ’s uniqueness is based on its two-handed gameplay and energy management to improve spaceships’ defensive and offensive arsenal.

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The Power of Press Releases for Indie Games

At some point while planning the marketing of your new -“best idea ever”- game, you might have heard some of the following questions being asked:

“We’ve never done a Press Release before…. What is it and why should my indie studio use it?”
“Who would be interested in my Press Release? How do I know I’m sending it to the right person?”
“When and where am I supposed to send a Press Release? How do we make it most effective?”
“How do we make up a great Press Release that will make a potential buyer want more info?”

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