A Press Release is a huge communication asset. It should focus on why your game is unique and why people should be interested in it (especially journalists). In addition, it should include eye-catching visuals and all the useful links that make it easier for journalists to do their job.
Here’s the press release I wrote for “Skelittle: A giant party!” I hope you’ll find it useful the next time you need to write one.
Continue reading “Indie Game Press Release Focus- Skelittle: A Giant Party!!”
Public Relations and Press Contact List Building
Public Relations is a necessity when marketing and an independent video game. Video Game Exhibitions are great opportunities to meet with Press Editors, Bloggers and Influencers but unfortunately you will not be able to access all video Game Medias in this way only… Therefore, you clearly understand the necessity to build a Press contact list to promote your video game.
Continue reading “Press Contact List Building: a Priority for your Video Game Promotion.”
At some point while planning the marketing of your new -“best idea ever”- game, you might have heard some of the following questions being asked:
Continue reading “The Power of Press Releases for Indie Games”
“We’ve never done a Press Release before…. What is it and why should my indie studio use it?”
“Who would be interested in my Press Release? How do I know I’m sending it to the right person?”
“When and where am I supposed to send a Press Release? How do we make it most effective?”
“How do we make up a great Press Release that will make a potential buyer want more info?”
I was at a video game exposition last week-end:Indie Game Factory. If you are willing to attend to one of the many video game exposition around the globe, then you should read this.
Continue reading “How To Succeed in your Video Game Exposition”