Press Relations Plans for Solo Video Game Developers

PRESS RELATIONS PLANS FOR SOLO VIDEO GAME DEVELOPERS

Press relations plans for solo game developers are lite versions of my traditional public relations plans. Plans are designed to meet your requirements in terms of promoting your video game, time and budget.

PRESENTATION OF PRESS RELATIONS PLANS FOR SOLO GAME DEVS

Solo video game development requires a wide range of skills, flexibility and time. Responsible for your entire project, it is still necessary to call on a few external resources from time to time for the overall quality of your game. Indeed, in many cases, the autonomous development of a video game is in addition to another professional activity and family life. This inevitably complicates and lengthens your independent game development time.

Whether it is for the creation of artistic or musical supports, or to promote your game to the video game press, the use of specialized consultants is favorable in terms of time and efficiency for your video game.

As a reminder: My services are dedicated to PC/Console games and my contacts (more than 22,000 today) in the video game press are mainly located in Americas, Europe and Australia.

Benefits of Video Game Press Relations Lite Plans

Your video game promotion to the specialized press is an essential communication axis!

Key Advantages:

      • Solo Developers’ Friendly Rates
      • Short notice Press Relations Campaign

Maintain the same quality of service and benefits as for longer-term public relations campaigns:

      • Draft Press Releases Expertise
      • Expand your Press Reach

Operational Process

      1. Contact me and tell me about your game.
      2. Answer by e-mail within 72 hours including with first recommendations.
      3. Organization of a meeting via Discord (about an hour long) to discuss your project and your personalized press relations campaign.
      4. Sending of your quotation to validate our contract and payment.
      5. Final recommendations.
      6. Management of your personalized press campaign for the promotion of your video game.
      7. Issuance of the PR campaign report.

Plans Overview

PR Lite Plans Overview

NEWS PLAN

The public relations campaign is designed in order to maximize the presence of your news in the video game media for a specific day.

REVIEW PLAN

A two-stage press relations campaign to generate reviews of your game in addition to publications of your news for a specific day.

PRESS RELATIONS PLAN: "REVIEW"

The “Review” plan is based on a two-stage campaign. The first stage is intended to obtain reviews of your game and the second stage is designed to have news publications about your game at a defined date.

Purpose of the Review Plan

The “Review” package is perfect for drawing players’ attention to your video games by publishing reviews of your independent game in the video game media (once your video game reached a sufficient playable stage):

      • Video game release on console or PC
      • New version or important patch
      • Entering Early Access (if applicable)
      • Announcement of a crowdfunding campaign (if applicable)

The “Review” plan must be contracted at least 4 weeks before the target date. This period of time is necessary to carry out the 2 steps of your dedicated video game press. The sooner you contract the program before the defined date, the more effective your promotional campaign of your video game will be.

Please note: Gaming reviewers need time to test your indie game and to publish a review.

Press Relations Campaign for "Review" Plan

The “Review” plan offers you a personalized press relations campaign aimed at specialized journalists and video game publishers and designed to promote your video game in 2 steps. Collecting reviews in addition to news articles about your game in order to improve the promotion of your video game to gamers.

      • Edition of your press release highlighting the uniqueness of your game.
      • Filtering of the press medias and video game reviewers specialized in your type of game.
      • Review request campaign management.
      • Filtering of the press medias and journalists specialized in video games according to your type of game and its current status.
      • Management of the E-press relations campaign for the D-day.
      • Ussuning a campaign report including your press review and key campaign data. (open rate, clicks, alexa media rankings…).

Brochures and rates of Press Relations Plans for solo game developers available after submission of your video games

Accompanied Video Game Solo Developers

PRESS RELATIONS PLAN: "NEWS"

The “News” plan is optimized to get a maximum of press publications about your video game at a specific date as part of a one-off campaign.

Purpose of the News Plan

The “News” package is perfect to optimize the visibility of your video game during each major stage of its development: 

      • Entering Early Access phase
      • Announcement of a crowdfunding campaign
      • Video game release on console or PC
      • Entering Alpha or Beta Stage (call to gamers recruitment)
      • Announcement of a major news regarding your indie game

The “News” plan must be contracted at least 2 weeks before the target date. This delay is necessary to carry out your dedicated video game press campaign. The earlier you contract this program before the defined date, the more effective your promotional campaign will be.

Press Relations Campaign for "News" Plan

The “News” plan offers you a personalized press relations campaign aimed at specialized journalists and video game editors to alert them about your news.

      • Edition of your press release highlighting the uniqueness of your indie game.
      • Filtering of the press medias and journalists specialized in video games according to your type of game and its current status.
      • Management of the E-press relations campaign for the D-day.
      • Writing a campaign report including your press review and key campaign data (opened mail rate, clicks, Alexa media rankings…).

With these 2 PR Plans, solo developers no longer have excuses for not promoting their indie game to the gaming press.