Golden rules can be identified on the side of console manufacturers too. Indeed, Sony and Xbox being Stadia main competitors at the moment.
Let’s just take a look at the recent release of Nintendo Switch on the market. Each new console that enters the market is inevitably accompanied by a game catalogue strategy. The latest example is the Nintendo Switch.
When it arrives on the market in March 2017, its bookstore is very limited, but is made up of exclusive, high-quality and renowned IPs such as “Zelda: Breath of the Wild”. In addition, Nintendo communicates a schedule for the launch of the next services and games for the console in order to keep the attention of gamers and to reinforce the attractiveness of its latest product. Eighteen months after its launch, the console has more than 900 games available and 2400 games a year later (July 2019).