Facebook ads are a powerful tool for your video game marketing. I am proud and happy to welcome Andrew Pappas on the blog to share his expertise on the subject.
Andrew Pappas is an indie game marketer and host of the Indie Game Movement podcast. One of the areas he specializes in is paid advertising and shares some valuable insights in hopes his expertise can help indie devs with future advertising campaigns.
Have you ever wanted to save time, build your community and learn more about prospective fans when it comes to promoting your game?
Seed Idea of a game is a crucial element for a video game. It’s something I try to find out every time I meet new developers. I introduced this concept recently in the Indie Game Movement Podcast. I was invited to talk about how independent game developers should approach public relations. As a freelancer, I like to work with new people on new games. That said, what’s new for me is possibly a 3 years project already.
As a partner, I need to understand the project as deep as possible. That’s why I always ask a lot of questions. I need to perceive it from the outside as a player and from the inside as a team member. Knowing the story of a game is really important to set up good marketing and communication strategies.
Had the honor to be invited by Andrew to talk about indie game PR for its podcast: Indie Game Movement. Andrew is a fellow indie gaming marketing specialist who produces a podcast covering all aspects of the indie gaming industry.
‘ve already spoken publicly at conferences about the rise of Esport and the communication of independent games (Indie Game Factory-Animasia) but recording a podcast was a first for me.
It was a fun experience to enjoy with andrew who is a great host. I invite you to listen to this 125th episode in in which the theme is :
HOW INDIE DEVS CAN TAKE THE RIGHT APPROACH WITH THEIR PR
The Indie Game Movement Podcast has 125 episodes to listen to so far. Each episode deals with a specific theme with a guest who brings his experience and expertise in indie games.
After a talk with Kévin, we found out that he was not expressing the story of its game enough. This is something i often notice about indie devs. They have a great idea and once the start developping the game, they communicate more about gameplay mechanics or graphism than the root idea in itself.