Meeting with a Video Game Journalist: Meitav Kleinfeld

Interview of Meitav Kleinfeld

Video game journalism is an essential part of the video game industry. But who are the journalists you are trying to reach for your video game PR?

This series of interviews presents passionate human beings and experienced players in the video game press.

It is a pleasure to introduce you as our first guest: Meitav Kleinfeld, Lead Editor of and a Senior Editor at

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Top 3 Communication Assets to promote your Video Game

Video game promotion can appear like a battlefield. Well, it’s no secret: it is!

150 new games are released on Steam every week and making your game visible is clearly a priority if you want to be able to live off it over time. Only fools go to battle unprepared. Here are the top 3 communication assets on which you must concentrate your efforts to promote your video game.

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Indie Game Press Release Focus- Skelittle: A Giant Party!!

A Press Release is a huge communication asset. It should focus on why your game is unique and why people should be interested in it (especially journalists). In addition, it should include eye-catching visuals and all the useful links that make it easier for journalists to do their job.

Here’s the press release I wrote for “Skelittle: A giant party!” I hope you’ll find it useful the next time you need to write one.

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