At the beginning of 2019, 2tainment – a German video game publisher – hired me for a long-term public relations assignment. I designed and managed the public relations campaign to promote the indie game Hellmut: The Badass from Hell to the gaming press and influencers.
Here is the case study of the PR campaign of Hellmut releases on consoles.
Towards a Perilous Journey is a Virtual Reality Shoot’em Up. Designed to be a stimulating Bullet-hell experience, TPJ immerses you in a electro-musical atmosphere and a bright colored world. Brett, solo developer of the game, wanted to promote his game with its upcoming release on Oculus Rift and Viveport.
Towards a Perilous Journey is a VR twin-stick Shoot’em Up. Demanding and immersive, TPJ’s uniqueness is based on its two-handed gameplay and energy management to improve spaceships’ defensive and offensive arsenal.
At some point while planning the marketing of your new -“best idea ever”- game, you might have heard some of the following questions being asked:
“We’ve never done a Press Release before…. What is it and why should my indie studio use it?”
“Who would be interested in my Press Release? How do I know I’m sending it to the right person?”
“When and where am I supposed to send a Press Release? How do we make it most effective?”
“How do we make up a great Press Release that will make a potential buyer want more info?”
Continue reading “The Power of Press Releases for Indie Games”
