What Indie Game Developers need to know about Facebook Ads

Facebook Ads for indie gamedevs

Facebook ads are a powerful tool for your video game marketing. I am proud and happy to welcome Andrew Pappas on the blog to share his expertise on the subject.

Andrew Pappas is an indie game marketer and host of the Indie Game Movement podcast. One of the areas he specializes in is paid advertising and shares some valuable insights in hopes his expertise can help indie devs with future advertising campaigns.

Have you ever wanted to save time, build your community and learn more about prospective fans when it comes to promoting your game?

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Video Game Press Release Focus – Isle Of Spirits

As part of my new Press Relations Plans for solo game developers, I am responsible, among other things, for writing press releases.

After a talk with Kévin, we found out that he was not expressing the story of its game enough. This is something i often notice about indie devs. They have a great idea and once the start developping the game, they communicate more about gameplay mechanics or graphism than the root idea in itself.

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How to budget your own indie game?

Today, we are inviting another blogger to share his experience in game development. Benoit Freslon will learn us how to budget an indie game.

How much cost the production of my video game? It is possible de develop a video game for free?

If you start to make your own games, you MUST ask you this important question: “How to estimate the budget to make my indie game?” even if you are a solo dev.

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Video Game Press Release Focus – Mad Experiments: Escape Room

As part of my new Press Relations Plans for solo game developers, I am responsible, among other things, for writing press releases. After an interview with the developer, I analyze and recommend communication axes. Indeed, a fresh eye and experience often allows to glimpse new communication possibilities.
A press release is essential to promote a video game. In the midst of an overloaded news, it is essential to optimize what we can act on to emerge in the middle of the competition.

Here’s the press release I recently wrote for “Mad Experiments: Escape Room” .

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Top 3 Communication Assets to promote your Video Game

Video game promotion can appear like a battlefield. Well, it’s no secret: it is!

150 new games are released on Steam every week and making your game visible is clearly a priority if you want to be able to live off it over time. Only fools go to battle unprepared. Here are the top 3 communication assets on which you must concentrate your efforts to promote your video game.

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