Indie Game Podcast – How to Take the Right Approach with PR

Podcast: Indie Game Movement

Had the honor to be invited by Andrew to talk about indie game PR for its podcast: Indie Game Movement. Andrew is a fellow indie gaming marketing specialist who produces a podcast covering all aspects of the indie gaming industry.

‘ve already spoken publicly at conferences about the rise of Esport and the communication of independent games (Indie Game Factory-Animasia) but recording a podcast was a first for me.

Animasia Guest

It was a fun experience to enjoy with andrew who is a great host. I invite you to listen to this 125th episode in in which the theme is :


The Indie Game Movement Podcast has 125 episodes to listen to so far. Each episode deals with a specific theme with a guest who brings his experience and expertise in indie games.

The Power of Press Releases for Indie Games

At some point while planning the marketing of your new -“best idea ever”- game, you might have heard some of the following questions being asked:

“We’ve never done a Press Release before…. What is it and why should my indie studio use it?”
“Who would be interested in my Press Release? How do I know I’m sending it to the right person?”
“When and where am I supposed to send a Press Release? How do we make it most effective?”
“How do we make up a great Press Release that will make a potential buyer want more info?”

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