A Press Release is a huge communication asset. It should focus on why your game is unique and why people should be interested in it (especially journalists). In addition, it should include eye-catching visuals and all the useful links that make it easier for journalists to do their job.
Here’s the press release I wrote for “Skelittle: A giant party!” I hope you’ll find it useful the next time you need to write one.
Continue reading “Indie Game Press Release Focus- Skelittle: A Giant Party!!”
At some point while planning the marketing of your new -“best idea ever”- game, you might have heard some of the following questions being asked:
Continue reading “The Power of Press Releases for Indie Games”
“We’ve never done a Press Release before…. What is it and why should my indie studio use it?”
“Who would be interested in my Press Release? How do I know I’m sending it to the right person?”
“When and where am I supposed to send a Press Release? How do we make it most effective?”
“How do we make up a great Press Release that will make a potential buyer want more info?”