Seed Idea of a game is a crucial element for a video game. It’s something I try to find out every time I meet new developers. I introduced this concept recently in the Indie Game Movement Podcast. I was invited to talk about how independent game developers should approach public relations. As a freelancer, I like to work with new people on new games. That said, what’s new for me is possibly a 3 years project already.
As a partner, I need to understand the project as deep as possible. That’s why I always ask a lot of questions. I need to perceive it from the outside as a player and from the inside as a team member. Knowing the story of a game is really important to set up good marketing and communication strategies.
Had the honor to be invited by Andrew to talk about indie game PR for its podcast: Indie Game Movement. Andrew is a fellow indie gaming marketing specialist who produces a podcast covering all aspects of the indie gaming industry.
‘ve already spoken publicly at conferences about the rise of Esport and the communication of independent games (Indie Game Factory-Animasia) but recording a podcast was a first for me.
It was a fun experience to enjoy with andrew who is a great host. I invite you to listen to this 125th episode in in which the theme is :
HOW INDIE DEVS CAN TAKE THE RIGHT APPROACH WITH THEIR PR
The Indie Game Movement Podcast has 125 episodes to listen to so far. Each episode deals with a specific theme with a guest who brings his experience and expertise in indie games.
In quarantine like many of you, I have a few positive points that I have identified with the situation.
The Covid-19 pandemic is forcing governments to take drastic
containment measures on the population in an attempt to contain and then defeat
the virus. For a minimum of 15 days. These measures will weigh on our bodies,
our minds, our relationships. Not to mention our finances. As part of my
missions for video game studios, I am used to analyze, recommend solutions and
design strategies to best promote video games.
You may argue that quarantine due to the coronavirus is a different context. Actually, it is quite the same. Goal is to perceive the opportunities available or to be seized.