Marketing Archives - Indie Game Public Relations & Marketing

11/06/202011/06/2020

What Indie Game Developers need to know about Facebook Ads

Facebook ads are a powerful tool for your video game marketing. I am proud and happy to welcome Andrew Pappas on the blog to share his expertise on the subject.

Andrew Pappas is an indie game marketer and host of the Indie Game Movement podcast. One of the areas he specializes in is paid advertising and shares some valuable insights in hopes his expertise can help indie devs with future advertising campaigns.

Have you ever wanted to save time, build your community and learn more about prospective fans when it comes to promoting your game?

04/06/202004/06/2020

Harness the Seed Idea of your video game to its full potential.

Seed Idea of a game is a crucial element for a video game. It’s something I try to find out every time I meet new developers. I introduced this concept recently in the Indie Game Movement Podcast. I was invited to talk about how independent game developers should approach public relations. As a freelancer, I like to work with new people on new games. That said, what’s new for me is possibly a 3 years project already.

As a partner, I need to understand the project as deep as possible. That’s why I always ask a lot of questions. I need to perceive it from the outside as a player and from the inside as a team member. Knowing the story of a game is really important to set up good marketing and communication strategies.

28/04/202011/06/2020

How to budget your own indie game?

Today, we are inviting another blogger to share his experience in game development. Benoit Freslon will learn us how to budget an indie game.

How much cost the production of my video game? It is possible de develop a video game for free?

If you start to make your own games, you MUST ask you this important question: “How to estimate the budget to make my indie game?” even if you are a solo dev.

13/02/202023/04/2020

Top 3 Communication Assets to promote your Video Game

Video game promotion can appear like a battlefield. Well, it’s no secret: it is!

150 new games are released on Steam every week and making your game visible is clearly a priority if you want to be able to live off it over time. Only fools go to battle unprepared. Here are the top 3 communication assets on which you must concentrate your efforts to promote your video game.

31/01/202031/01/2020

Stadia looks like an Ignorant Indie Video Game Studio

Stadia has faced increasing criticism since its launch in november 2019. In the interval of the last 40 days, the image of a brand eager to compete with the major actors in the digital video game market has withered. Instead, Stadia is looking like an unprepared newcomer, like an independent studio lacking resources.