Three situations you need to be prepared for and where your presentation will be more or less detailed and oriented. But in each scenario, your tailored catchphrase (or Hook) must be the same and is your main asset of your pitch. It must immediately trigger a reaction from your interlocutor.
Beware: Your Hook is not an enumeration of the technical details of your game or a list of the games it is inspired by.
Your Hook summarize the essence of your game and give glimpse of entertaining promises. All that in only 2/3 short sentences. Use it as a mantra and repeat it on all your points of communication (spoken and written). Precise and intriguing, your Hook is designed to resonate in the head of each person who hears it and make them want to discuss further about it.
Thanks for these tips 😉
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